Still. Trusted. Chosen.


Not new. Not loud. Just enduring care — drawn from texture, scent, and touch. These are the formulas we trust without question.

Radix Fortis — Roots Reborn


A concentrated herbal infusion that awakens dormant follicles and renews scalp vitality. Designed to support fuller hair where it’s needed most — potent, pure, purposeful.

For those who seek growth beyond the surface.

Explore Radix Fortis

Ghassoul — Earth’s Embrace

A mineral-rich clay that purifies and softens, drawing out impurities with gentle strength. Rooted in Moroccan tradition, it restores balance and clarity to skin and hair alike.

For those who seek purity in every touch.

Explore Lava Clay — Ghasoul

Savon Beldi — Timeless Cleanse


Ancient Moroccan olive oil soap, pure and unadorned. It cleanses deeply while honoring tradition — a ritual, not a routine.

For skin that remembers.

Experience Savon Beldi

Beyond the favorites, quiet rituals await.