Where Roots Whisper

A story passed on, not invented

Care and Herbs was born from a discovery, not ambition. It began with Radix Fortis, a small but potent herbal infusion, passed down by an old woman from the High Atlas mountains. The moment we encountered it, we realized that such pure, intentional care was missing in modern life.

Every seed, leaf and oil carries its own story. Radix Fortis became the first whisper of that knowledge, a quiet reminder that care can be patient, alive and profoundly simple.

From that discovery, a journey unfolded: to share nature’s purest care with those who seek it, crafted with attention, respect and a sense of wonder in every drop.

In Quiet Service

Pure care. Plant-based. Intentional.

We bring the essence of Radix Fortis to those who seek it.
We invite awareness of what touches your skin.
Beauty and wellness do not need synthetic additives.

Each product is a return to care that is mindful, alive and simple.
Every drop carries attention. Every formula carries respect.

The Way We Move

Less impact. More intention.

We move with care.
For the land. The people. The traditions.

We seek plants that grow freely.
Nurtured by hands that know patience.
Every harvest tells a story. Every journey teaches respect.

We package thoughtfully. Travel lightly. Work quietly.
No waste. No excess.

Sustainability is not a trend.
It is how we live. How we source. How we share nature’s gifts.

The Principles We Don’t Shout

Slowness. Purity. Respect.

We believe in the dignity of slowness.
In the quiet power of botanicals.
In beauty that emerges, not chases.

We do not follow trends.
We honour traditions.

Every drop, every grain, every root has a story.
We carry it forward, so you can bring it into your rituals.