1 3

Our Favorite Formula

Radix Fortis


A potent botanical infusion to stimulate hair growth and revitalize the scalp. Light in texture, deeply nourishing, and free from synthetic additives. A daily ritual for fuller, healthier hair naturally.

Radix Fortis — Hair Growth Oil

Discover the Collection

From Soil to Skin

Explore three timeless essentials—each drawn from earth, crafted with care.

Rose Water

A fragrant mist from the Moroccan Valley. Calm, hydrate, awaken.

Shop Now

Savon Beldi

The ancient cleanser. Olive-based, steam-activated, endlessly softening.

Shop Now

Argan Oil

Liquid gold for skin and hair. Cold-pressed, wild-harvested, never diluted.

Shop Now

Pure ingredients. Powerful results.

  • Nourish

    Strong roots. Soft strands.

    Pure oils and botanical powders to hydrate, strengthen, and restore. Nature’s quiet wisdom, bottled.


    Haircare 

  • Purify

    For skin that breathes and glows.

    Soaps, clays, and masks that cleanse and calm — drawn from the earth, free from anything harsh.


    Skincare 

Rooted in Ritual


In every bottle, a story.

From the steaming hammams of Morocco to the sacred oils pressed under desert suns our formulas are rooted in centuries-old traditions.

Crafted with intention. Chosen with care.

For those who believe that beauty begins in origin.

Read Our Mission