Pure botanicals. Handcrafted in the Atlas. Trusted for generations.

Strength begins at the root.

Radix Fortis Hair Growth Oil

A natural hair growth formula used for generations by women in the Atlas Mountains. Created to revive thinning hair and awaken sleeping follicles.

No synthetics. No fillers. Just pure botanical care. Light, deeply nourishing and made to restore what thinning hair takes away: fullness, softness and confidence.

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Care & Herbs Essentials

The blends that define us.

  • Radix Fortis – Hair Growth Oil

    Awakens thinning hair and supports sleeping follicles with a pure botanical blend trusted for generations.

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  • Nectar de Soie – Hydration Oil

    A silky, deeply nourishing oil that restores softness, shine and calm to dry, thirsty hair.

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  • Capillum Purum – Anti-Dandruff Oil

    A soothing scalp oil crafted to bring comfort, purity and long-lasting relief.

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Rooted in the Land. Inspired by Ritual.

From our signature blends to the everyday essentials of Moroccan tradition, each product carries a story shaped by the Atlas.

Rituals from the Atlas

Timeless essentials shaped by the quiet rhythm of the hammam.

  • Savon Beldi

    The traditional olive soap used to purify, soften and prepare the skin for deep cleansing.

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  • Ghassoul Clay Powder

    Mineral-rich lava clay powder from the Atlas Mountains, known for absorbing impurities and restoring balance.

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  • Tabrima

    A natural exfoliating blend used after black soap to polish, smooth and refresh the skin.

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Rooted in Ritual

In every bottle, a story.


From the steaming hammams of Morocco to the sun pressed oils of the desert, our formulas follow the same path they have for centuries. Slow, intentional and uncompromised.

For those who believe that beauty begins at its origin.

Read Our Story

Return to Your Roots.

Don’t wait for thinning hair to define you.
Begin your restoration today.

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