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Our Favorite Formula

Radix Fortis

A potent botanical infusion that helps stimulate hair growth and revitalize the scalp. Light in texture, deeply nourishing and completely free from synthetic additives. A simple daily ritual for naturally fuller, healthier hair.

Radix Fortis — Hair Growth Oil

Discover the Collection

From Soil to Skin

Explore three timeless essentials each drawn from the earth and crafted with care.

Rose Water

A fragrant mist from the Morocco's Valley of Roses. Calm, hydrate and awaken your senses.

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Savon Beldi

The ancient olive-based cleanser, activated by steam and endlessly softening.

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Argan Oil

Liquid gold for skin and hair. Cold-pressed, wild-harvested and never diluted.

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Pure ingredients. Powerful results.

  • Nourish

    Strong roots. Soft strands.

    Pure oils and botanical powders to hydrate, strengthen and restore. Nature’s quiet wisdom, carefully bottled.


    Haircare 

  • Purify

    For skin that breathes and glows.

    Soaps, clays and masks that gently cleanse and calm, drawn from the earth and free from anything harsh.


    Skincare 

Rooted in Ritual


In every bottle, a story.

From the steaming hammams of Morocco to the sacred oils pressed under desert suns, our formulas are rooted in centuries-old traditions.

Crafted with intention. Chosen with care.

For those who believe that beauty begins at its origin.

Read Our Story