Your Roots Remember

Revive thinning hair with a pure, proven botanical infusion.

Pure botanicals. Handcrafted in the Atlas. Trusted for generations.

Strength begins at the root.

Radix Fortis Hair Growth Oil

A natural hair growth formula used for generations by women in the Atlas Mountains. Created to revive thinning hair and awaken sleeping follicles.

No synthetics. No fillers. Just pure botanical care. Light, deeply nourishing and made to restore what thinning hair takes away: fullness, softness and confidence.

The Ritual Library

Care & Herbs Essentials

The blends that define us.

A collection of our signature oils, crafted with intention and kept in their purest form.

Simple, grounding, everyday care for hair and skin.

Shop by Category

  • Only Botanicals

    Just ingredients your body recognizes.

  • Cold-Pressed & Fresh

    Kept in their purest form so each drop works as nature intended.

  • Crafted in Small Batches

    Slow, hands-on methods that protect quality from start to finish.

Sourced with intention — supporting small Atlas growers through fair and respectful trade.

Bound to the Land

Our ingredients are gathered with care from small growers across the Atlas.
We work with families who have carried these methods for generations and who harvest with respect for both the earth and the people who depend on it.
Every bottle holds a real connection to its origin.

Rooted in Ritual

In every bottle, a story.


From steam filled hammams to the cool mountain valleys where our plants grow, each formula follows a path shaped by time and tradition.
Slow. Patient. Intentional.


For those who believe that beauty feels best when it is honest and unforced.

Return to Your Roots

Don't wait for thinning hair to define you.

Begin your restoration today.